The Polish branch of the automaker Mercedes-Benz has signed a partnership agreement with the Polish esports organization Illuminar Gaming. From now on, the concern is the title sponsor of the esports and gaming platform ESPOT Gaming Concept in Warsaw, Poland.
The Mercedes-Benz logo will be featured on the jerseys of Illuminar Gaming's League of Legends teams, including Ultraliga and Academy. In addition, the brand will be integrated into the content of streamers on the balance of the esports organization.
Through this collaboration, Mercedes-Benz is pursuing its global policy of communicating with young generations, being at the center of their entertainment world. The brand has been supporting sports in Poland for many years now - now it's time for esports.
In turn, the ESPOT Gaming Concept is the first eSports site in Warsaw, which began operating in October 2020. ESPOT operated as an online B2B studio as the coronavirus pandemic imposed its own restrictions on the site.