SPORTFIVE joins forces with Fnatic

Sports and entertainment agency SPORTFIVE has been selected by London esports organization Fnatic to assist in finding a title sponsor. Financial terms of the deal were not disclosed.

The deal brings both parties into a partnership in which they will try to find a new sponsor for the esports organization for the first time in three years.

Fnatic is becoming the latest organization to use SPORTFIVE after it created its global esports division in August 2020. Last November, the agency announced it had teamed up with Singapore-based Team SMG, which had appointed SPORTFIVE as its sales representative.

Note that this is not the first agreement between the parties. SPORTFIVE has worked with Fnatic in the past to secure a multi-year deal with electronics giant Hisense, along with a deal with payment provider Klarna.

Esports organization Fnatic is represented in disciplines such as Dota 2, PUBG Mobile, League of Legends (LEC), Counter-Strike: Global Offensive, Fortnite and VALORANT.