BLAST Premier announced a partnership with gaming company MADMONQ. As part of the agreement, the parties will develop the BLAST Premier: Spring series.
As a result of this deal, MADMONQ has been named the Official Health Partner for BLAST Premier Spring Showdown, due from April 13-18, as well as BLAST Premier Spring Finals, to be held later.
The agreement stipulates that both organizations will collaborate to develop health and performance-focused content. This includes improvised sketches, educational functions during tournament breaks, and providing resources to players and fans. In addition, in-game health data will be featured in all BLAST broadcasts.
Founded in 2017, MADMONQ supplement combines multivitamins capable of delivering nutrients specifically tailored to the needs of gamers, according to a press release.
Note that the brand is becoming another partner of the tournament operator. BLAST previously entered into an agreement with Coinbase, EPOS, Shikenso Analytics and CS.MONEY.