Esports Entertainment Group (EEG) has announced a multi-year partnership with Denver Broncos to become the esports tournament provider for the NFL franchise.
As part of the agreement, EEG will operate Madden NFL esports tournaments for Denver Broncos using the company's Esports Gaming League (EGL) platform.
Denver Broncos players will take part in marketing promotions and also appear in custom videos created by Esports Entertainment Group. The upcoming Madden NFL tournaments will also feature as part of Broncos' official marketing efforts across social, email, mobile and online channels.
This strategic partnership follows EEG's sponsorship deal with the New England Patriots and its esports subsidiary, New England Revolution. Similar to its agreement with the New England Patriots, EEG will create a hyper-localized playground for Broncos fans and Denver residents. However, unlike the previous deal, the Denver Broncos chose not to follow the stock's fundamentals.