The Ukrainian esports organization Natus Vincere announced the start of cooperation with the Happy Paw Foundation, which helps animals from shelters. The organization announced this on the official website.
CMO Natus Vincere reported the following:
NAVI has a huge fan base that is growing rapidly every day. It is our responsibility to educate our fans through personal examples.
Today we are starting a partnership with the Happy Paw Foundation, which helps animals from shelters find a new home. We have previously released a collection of merch for pets, part of the proceeds of which went to charity.
As part of our collaboration with Happy Paw, we will conduct several interesting activities, and you will also learn more about the pets of NAVI players.
Note that last year the organization presented a collection of clothing for pets in honor of the World Animal Day, which was named Pet to Win.