PSV Esports, the esports arm of PSV Eindhoven Football Club, has announced a partnership with Taiwanese PC and peripheral component supplier Cooler Master.
According to a press release, the agreement is for at least one season, with Cooler Master being named the club's official esports partner.
The partnership will support the League of Legends PSV team with Cooler Master components, gaming chairs and peripherals during the competition. Marketing and Media Manager Damian Bott also hinted at co-developing a Cooler Master x PSV gaming chair that could benefit players competing in eDivisie.
Cooler Master's partnership with PSV Esports aims to further attract and retain talent in the Benelux.
Over the coming years, PSV, Cooler Master and other esports partners will promote the professional gaming community in the Benelux region through unique content creation, activations, and tournaments and events.