Esports and racing organization Veloce has strengthened its management team by hiring Guido Hackenberg as the head of Veloce Esports partnering and James Robinson as Veloce Racing's commercial consultant.
Both appointments are expected to bring more business knowledge.
Hackenberg boasts extensive commercial experience with business development and partner roles in Black Book Motorsports and Manor Racing. Most recently, he served as Director of Partnerships for the Motorsport Network.
Robinson spent time in the Formula 1 ecosystem alongside Renault/Lotus from 2006 to 2018 in a wide variety of roles. In 2018, he joined Formula One Management (FOM) as Director of Global Partnerships, which he held until the end of last year.
Robinson also founded Pace, a commercial agency representing brands and copyright holders in motorsport.