ESL Esports has entered into a partnership agreement with 1xBet. From now on, the company becomes an official partner of the ESL Pro Tour in CS: GO and the series of ESL One Summer and Winter Dota 2 tournaments.
This deal will last for the entire 2021 and will remain in effect until the end of IEM Katowice in 2022. According to the press release, the partnership agreement will result in 1xBet and ESL working together to improve the experience of both players and fans.
In addition to the intended brand placement on ESL Pro Tour and ESL One, the companies will introduce a number of planned activations throughout the partnership period. This includes special custom segments such as data-driven player maps, predictions and custom maps for CS: GO and Dota 2 used in all event broadcasts.
Note that 1xBet will replace the esports bookmaker GG.Bet, which has partnered with ESL on a similar deal throughout 2020. In the same year, 1xBet became a sponsor of the Ukrainian organization Natus Vincere.