North American esports organization Evil Geniuses has strengthened its commercial portfolio by adding Bud Light as an official partner.
The two organizations will be collaborating on a number of content activations across the Evil Geniuses and Bud Light channels. One of the announced promotions - Evil Intercepts - is a new series of content that will provide fans with a recording of the players' communication during the LCS.
Additionally, some Evil Geniuses players will be streaming on Bud Light's Twitch channel to take part in partner's live streams for the rest of the year. Bud Light's first co-content with an esports organization will take place on March 7, when Svenskeren will join the Bud Light League Lounge on Twitch after the LCS.
The partnership announcement follows Bud Light's agreement with Team Liquid last month. Note that the brand is also a sponsor of LCS.