W7M and Vivo Keyd Land are new partners in Brazilian esports

Brazilian financial institution Pravaler has announced its entry into the esports environment through a sponsorship deal with W7M Gaming and a partnership with Vivo Keyd.

The company will be represented by W7M on Counter-Strike: Global Offensive (CS: GO), and will also promote the varsity tournament with an organization called the "Pravaler Challenge". Vivo Keyd will be promoting branded content for the company on the team's social media, in addition to marketing campaigns with two of its most influential members: Matheus Ueta and Taty.

Pravaler's main focus is funding courses and educational projects for students, so the results of work in the Brazilian esports scene can provide valuable information about the fans, both against the background of educational problems and due to the financial profile.