ESL UK has welcomed British energy drink brand Beyond NRG as the latest sponsor of its in-house ESL Premiership competition.
As part of this deal, Beyond NRG will become the official ESL Premiership partner for the upcoming spring season across all disciplines, starting with the start of the CS: GO tournament on March 1st.
Beyond NRG will also introduce new tournament mechanics designed to highlight the individual player experience. This feature will track and tag players who make clutches in official competitions, with clips highlighted through ESL Premiership broadcasts and ESL UK social media.
In addition to activating Clutch Moment, ESL Premiership fans will be able to access discounts on Beyond NRG products by catching exclusive QR codes on stream.
Since its launch in 2020, Beyond NRG has partnered with Warner Bros Games and the esports organization Endpoint. This is the first brand sponsorship in the domestic competitive arena.