German esports organization Berlin International Gaming (BIG) announced that it has renewed its partnership with French mineral water brand Danone Group Volvic. The deal will be expanded to include existing projects between the two parties, and Volvic will continue to partner with the League of Legends team BIG.
The two brands initially started working together in June last year. Although BIG did not disclose financial details of the partnership, the organization said the agreement is multi-year ahead and will represent a mid-term, six-figure deal over the long term.
As part of the partnership, a number of original actions prepared by both parties were presented. Of particular note is the #StayHydrated campaign to promote the importance of drinking water. Note that as part of the expansion of the partnership, Volvic will supply the educational institution with mineral water.
Earlier this year, BIG signed new partnerships with the German insurance group die Bayerische and the language learning app Babbel.