EXCEL ESPORTS starts cooperation with Shikenso Analytics

The British esports organization EXCEL ESPORTS has announced the start of cooperation with the German analytical company Shikenso Analytics. As part of the deal, the club will use the AI-driven analytics software Shikenso Analytics to obtain data on the team's digital presence.

Mark Carter, Commercial Director of EXCEL ESPORTS: "We are excited to announce our partnership with Shikenso Analytics. Being able to deeply analyze our digital inventory and monitor the performance of our partner assets is very important to us, especially as we continue to partner with some of the biggest brands around the world".

Shikenso Analytics is best known for its analytics suite that helps brands evaluate and market themselves to all sorts of partners. Along with EXCEL ESPORTS, the company cooperates with ReKTGlobal, PGL, BLAST, MOUZ and other organizations.

Arvin Fallah Shirazi, CEO of Shikenso Analytics: "EXCEL ESPORTS is a big name in the industry and we are thrilled to be working alongside one of the greatest rosters in the LEC. The path the team has come since its inception in 2014 is incredible and I can't look forward to seeing how we empower the organization with our data in the future!"

In turn, EXCEL ESPORTS has partnered with British sportswear retailer JD Sports, as well as personal computer manufacturer YOYOTECH.