Team Liquid appoints new executives

European esports organization Team Liquid has announced the appointment of three new members to its leadership team. Blair Herter, formerly of G4, has been appointed Global Managing Director of Liquid Media. Meanwhile, Josie Brown, who previously worked at Hulu, becomes the organization's senior vice president of brand, marketing, and content. Finally, Team Liquid has appointed Jennifer Gars as Senior Director of Talent.

The new hires are said to reflect Team Liquid's commitment to "greater content and fandom goals." Team Liquid also highlighted Liquid Media, the company's B2B agency, as a very important pillar of the company's growth.

Claire Hungate, President and COO of Team Liquid: "Part of my goal in joining Team Liquid was to ensure that every part of our business is up to the gold standard set by our competitive teams. I have every confidence that Josie, Blair and Jennifer are right the people who will help Team Liquid succeed in this next phase of growth."

Blair Herter is expected to lead the development of Liquid Media as the new Managing Director. Herter is joining Team Liquid from the American television network G4, where he was platform senior vice president of branding.

Herter was joined by Josie Brown, former head of marketing at Hulu and former brand director of Zambezi. Finally, Jennifer Gares is joining Liquid as the new Senior Director of Talent, having previously worked at notable companies such as Red Bull, Kingston HyperX, Cloud9 and Forge. Most recently, she was Operations Manager for management and advisory firm Loaded.