North American esports organization Spacestation Gaming has announced an exclusive partnership with Oats Overnight. The partnership marks Oats Overnight's entry into esports and will include branded content and advertising campaigns starting in mid-November.
Oats Overnight describes itself as a premium fast food and breakfast company offering high protein breakfast products. The partnership with Spacestation Gaming marks the first exclusive food and beverage deal for an esports organization.
Brian Tate, Founder and CEO of Oats Overnight:“Throughout my career as a professional poker player, I have learned that maximum mental performance cannot be achieved without optimizing physical health and nutrition. Oats Overnight was born from this idea. Our mission aligns well with the gaming community. and we look forward to growing with Spacestation and supporting this industry. "
The partnership, sponsored by brand advertising agency SSG Moonwalk Media, will include a series of videos featuring SSG players titled "GOATs Overnight" and a series of games on Twitch featuring Oats Overnight players and executives at the Spacestation Gaming headquarters. The Oats Overnight logo will also be featured on the organization's shirts.
Additional campaigns will include monthly branded content from SSG and its creators on Twitch and social media, as well as announcements and additional content during events.