The Russian esports organization Virtus.pro announced that it has entered into partnership agreements with SberMarket and METRO. As a result of the transaction, the aforementioned companies will become food partners of the organization.
Sergey Glamazda, CEO of Virtus.pro:“Quite recently, to fill your refrigerator with food, you had to leave your home and spend a lot of time shopping. But the shift to remote work has led to a rapid increase in retail digitalization. METRO, you can order products that will be at your home on the same day or the next day in a matter of seconds. This is especially convenient when you are watching a match and are afraid to miss an important moment. We are confident that our cooperation will help METRO and the SberMarket service get closer to esports industry and attract new loyal customers among our audience. "
It is reported that as part of the cooperation, the SberMarket and METRO brands will be organically integrated into the social media channels of Virtus.pro: the integration of the logo into the social networks of the organization, pre-rolls, native posts, giveaways, etc. In addition to implementing classic partner activations, it is planned to include Virtus.pro players in partner commercials.