Riot Games announced that the 2021 League of Legends World Championship Final will be streaming in theaters across Europe. According to a press release, more than 70 cinemas in Europe will show the final on November 6, tickets for which are already available on the official website of the event. In addition, the final game will continue to be available for viewing on well-known streaming sites.
The project was made possible by the distribution company Piece of Magic and the American theater company National Amusements.
The trend for movie theater companies to partner with esports brands is not new. Recently, American film company Cinemark and esports firm Mission Control partnered to bring esports to cinemas across the United States. In addition, in 2018, the finals of IEM Katowice 2018, in which Fnatic and FaZe Clan played, were shown in a number of UK cinemas.
As part of the 2019 World Championship, a number of cinemas in Europe also broadcast the final between G2 Esports and the Chinese team Fun Plus Phoenix. More than 45 cinemas broadcast the 2019 finale in Spain alone, and dozens more cinemas across Europe have joined the initiative.