North American esports organization Immortals has announced a multi-year agreement with off-road and city tire manufacturer Nitto Tire.
As an official partner of Immortals for 2022, the parties will jointly develop a series of personalized content and interact with influencers from LCS and teams competing in VALORANT competitions. According to the press release, Nitto Tire will also act as a presentation partner for social content activations.
In addition, the LCS team's jersey will feature the Nitto Tire logo. The partnership kicks off this fall and kicks off with user generated content, giveaways, and social media activations.
Brett McGrew, Vice President of Partnerships and Activations at Immortals:“As favorite brand enthusiasts and leading innovators in the industry, Immortals shares an exciting synergy with Nitto Tire. These synergies underpin this partnership, enabling us to interact in a genuine and meaningful way. with our community. "
As a reminder, the parties already collaborated in 2018, when Immortals engaged Nitto Tire as the official sponsor and exclusive supplier of tires for their brands. Earlier this year, Immortals partnered with We Are Nations to create a new line of branded products for the organization.