Guild Esports, a British esports organization owned by David Beckham, has announced a partnership with Irish football club Finn Harps.
According to the press release, the partnership between Finn Harps and Guild Esports will be based on raising awareness of the esports organization's brand in Ireland. In addition, the collaboration will aim to encourage Irish FIFA gaming talent to join Guild Esports.
Finn Harps Football Club is known in the community as one of the consistently low ranked teams in the EA Sports football franchise. The team is currently playing in the SSE Airtricity League Premier Division, which is the best football league in Ireland.
The Guild Esports logo will appear on Finn Harps's first and second kits, as well as FIFA 22. In addition, both organizations will launch a fan-led series of activations involving football players and staff alongside Guild Esports esports.
The British organization will also appear in the team's park, and will also be featured on match programs, billboards and the football club's digital and social channels.
Along with a partnership with the football club, Guild Esports has struck deals with companies such as Samsung, HyperX and Subway, and launched the Guild Academy project.